The Rise of Branded Podcasts

Let’s explore a trend that’s gaining momentum for all the right reasons—branded podcasts. These are revolutionizing the way brands engage with us, offering a fresh and dynamic way to connect while we’re on the go.

Why are brands embracing podcasts?

Storytelling: Brands use podcasts to narrate their stories, share insights, and offer a behind-the-scenes look at their operations. It’s about forging a deeper connection with their audience.

Engaging Content: From industry insights to motivational stories, brands are creating content that is both relevant and valuable. It’s not just about promoting products; it’s about delivering something we genuinely want to listen to.

Authenticity: Podcasts provide a platform for brands to present their genuine selves. It’s an opportunity for them to be real and relatable.

Notable Examples:

Reborn in Dubai

Powered by What’s On, this series highlights the origin stories of some of the region’s most innovative entrepreneurs and community leaders who have reinvented themselves in Dubai.

Situation Today with Gulf Business

This podcast offers an inside look into the GCC’s business landscape, featuring interviews with top CEOs and founders of fast-growing startups, keeping listeners updated on the latest business news and trends.

On the Record with Campaign Middle East

Showcasing industry professionals from the region, this podcast provides new insights into the media, marketing, and advertising sectors through personal brand stories.

The Arabian Gallery Podcast Series

This unique series explores the art world by hosting global artists who share their creative journeys and inspire audiences.

Tasty Humans by Media One Hotel

Delving into the world of food, beverage, and entertainment, this captivating podcast features celebrity personalities who influence the region’s cultural and culinary scene.